There are a lot of sunglasses out there, each designed to satisfy the taste of folks who want to look good while adding some protection from the sun. These sunglasses could be made of metal or plastic, offer dark or light shades and so on.
There are also sunglasses that carry signature brands while there are imitation ones which of course cost cheaper. But the thing about cheaper sunglasses is their sturdiness and upkeep, some of which last shorter compared to the original brands available in the market.
The price to pay for original sunglasses may of course be steep, depending on the brand. There are the high end brands such as Ray Ban or Oakley, much of which are bought for capping of overall fashion looks.
In some countries such as the Philippines, there are locals who imitate such brands. And once you get to check them out, you can pretty much see the difference.
Initially they may look similar to the original ones, mostly costing about 10% of the original price. But once you hold them, you can feel the difference. Ideally it would be the quality and sometimes even the weight of the imitation sunglasses, something which perhaps contribute to their lack of life span once bought.
But then again, imitations were meant for the folks who are not well-off. Some buy imitations since it is the closest thing that they can functionally wear.
For others, brands take a backseat when all you need are sunglasses that protect your eyes from the prickly heat. And then of course, there are the issues of potential damage and the God-forbid idea of having these glasses stolen from you.
True enough, it is indeed disheartening to find out that much-coveted and high priced glasses being stolen or damaged after spending so much on them. Can you imagine accidentally sitting on them or leaving them irresponsibly anywhere you may end up going?
The fact of the matter is that buying branded quality sunglasses is more than just bragging ownership over them. There is a responsibility involved and this entails taking care of them as long as you can.
Sunglasses are made for everyone and surely, they are something that become part of a person’s everyday apparel when they step out into the world. But whether they are imitations or the real thing, the fact remains that sunglasses of any kind would still require a person’s proper care and upkeep if they want their pair to last for a long time and aid them functionally or fashionably.
WebMD author Kathleen Doheny reports study findings that, “While 73% of adults do wear sunglasses, only 58% of them make their children wear shades too.”* It seems like adults are taking care of their own eyes on the beach and out playing in the snow but they don’t always think that their kids need to have the same protection for their growing eye tissues. UV exposure does have adverse effects on a child’s eyes especially if those young eyes are blue. Blue eyes have less pigment protection then do brown eyes and as a result they need even more care to preserve healthy eye tissues well into adulthood.
Cumulative Sun Expose
Most parents know that they need to protect their child’s delicate skin from damage and risk of cancer caused by sun exposure and sun burn by applying a sunscreen whenever their child is playing in direct sunlight. It is also important to remember to provide protection for the child’s eyes by providing UV-blocking sunglasses. If you add up all the hours that a child’s eyes are exposed to direct and damaging UV rays just counting the childhood to early adulthood it would total about 25% of a lifetime exposure. The development of cataracts and other eye problems later in life have been linked to excessive lifetime exposure of the eye to UV radiation. Parent can cut their child’s risk for eye problems later in life by providing sunglasses to protect their child’s eyes during the growing years.
UV and HEV Rays
Most of us know that the sun’s UV rays can cause harm to skin and eyes in adult and in children. It seems that studies now conclude that long term exposure to “blue light,” or HEV rays, “high-energy visible light rays, can also cause damage over time. Studies have found that the HEV rays can result in macular degeneration later in life. A child’s vision is more vulnerable to damage from HEV rays because the lens in a child’s eye is unable to filter out the HEV rays and this is especially true for young children. Parents can give their child a fighting chance for healthy eye tissue well into the adult years just by taking the simple step right now of giving their child sunglasses to wear and teaching them to wear them whenever they are out in the direct sunlight.
So who wears them and what’s the major appeal? For parents, arming one’s child with a pair of transitional lenses weighs heavy in the health benefit gained, especially with long-term use. Experts say that UV protection for the eyes, especially in one’s younger years, can have a significant impact on ocular health as we mature. From Macular Degeneration to cataracts—the leading cause of blindness—shielding delicate eyes from harmful UV exposure may be as crucial to preventing eye disease, as wearing sunscreen is to aiding in the prevention of skin cancer.
Adults are drawn to the convenience of transitional lenses. Generally, transitional lenses activate in approximately 1 to 2 minutes. However, the latest technology is yielding the best in the market with transition times of 22 to 28 seconds. Since the style options are virtually limitless, and the customization components ever-improving, many adults find the convenience of corrective eyewear, combined with the added bonus of “near instant sunglasses” in one pair of frames a very attractive package indeed.
So what’s the downside? Reviews show that they may not be ideal for car driving on sunny days, due to the fact that most cars effectively block UV light, hence the “darkening trigger” is not activated. However, emerging technologies are already combating this issue, with the implementation of a combination of photochromic and polarization methods. It has also been noted that the transitional properties of the lenses are affected by extremes in temperature, making the lenses darker in very cold weather than in hot climates. Though this may pose a problem for the die-hard skier or desert-trekker, most people agree that the benefits outweigh the occasional annoyance.
In summary, transitional lenses offer the best of both worlds to prescription eyeglass wearers who also enjoy rocking a killer pair of shades. It will be interesting to see what science and fashion have in store for this trend in the future.
Uv rays are very harmful to human beings. Sunglasses give protection from uv rays. Sunglasses are very important for children and adults.
Tips for cleaning sunglasses
- Sunglasses should be cleaned everyday.
- Sunglasses can be cleaned by water. The water should be warm. Liquid can also be used for cleaning sun glasses. After washing with water and liquid, the sunglasses should be cleaned with cotton clothes.
- The cotton clothes should be very clean. The clothes should free from dust particles.
- Sunglass case is very important. After using sunglasses it should be kept in a sunglass case. So scratches or breakage of sunglasses can be avoided.
- People can use eyeglass cleaner. It helps to remove dusts and fingerprints from sunglasses.
- Damaged sunglasses should not be used. It can be serviced in the optical store.
- Sponge should not be used for cleaning sunglasses. Since it can cause damage or scratches in sunglasses.
- Sunglasses should be cleaned often when we have sweating in the body. The oil and acid from the sweating can damage the sunglasses.
- Sunglasses are not exposed to heat for a long time. It can cause damage to lenses in the sunglasses
- Problems such as loose screw or discoloration can be solved easily. The inspection of sunglasses should be done regularly. It helps to find out the mistakes in sunglasses.
- Soft fabric material could be used for cleaning sunglasses.
- While cleaning sunglasses notepads and frames should also be cleaned. Since oil and dust particles will present in this part.
People should remove sunglasses by using both hands with ear rails. It helps to maintain the shape of the sunglasses
It is very easy to protect our sunglasses. Little care can help to protect our sunglasses from dust, scratches and breakages. With proper care we can keep our sunglasses for long time with good shape and quality.
Right from the color of the sunglasses to the design and the metal used for it, everything should be exactly in place. Only then selling sunglasses becomes as simple as a child’s play.
Anyway, let’s come straight to the point and discuss some tips for selling sunglasses:
1. Study & Explore – Whether you’re a sunglasses company trying hard to sell or a marketer trying to make both ends meet, market study is crucial. Spend time to study what competitors are selling and what their strategies are.
Explore the market really well before venturing into sales. After all selling sunglasses is no different from selling any other product that’s high in demand. So study and explore very well!
2. The Product – By the product, we mean the type of sunglasses you want to sell. People buy sunglasses only that matches their persona. For that reason, ensure your product i.e. sunglasses are so well that they suit people of all ages.
Have multiple variants of the same design – give your target audience the choice to choose from. Besides that, be certain while selling sunglasses that your product is extremely dedicated yet long-lasting, fashionable yet affordable.
3. The Pricing – The most significant yet neglected factor for selling sunglasses. Price your product accordingly. Don’t inflate or deflate the prices just because the competition is doing something. For your product to sell in the market, your pricing has to be worth the product.
There’s this simple rule – sell the best products and charge accordingly, people will have no issue paying you the money. However, if possible come up with offers and discounts to rope in new buyers.
4. The Packaging – Great products come in great packages. Present your product in an interesting way. Just don’t wrap it in a plastic cover and sell. Instead use high-end packaging material. Spend some time and money on package design and material to make it appealing. It will be worth it at the end. Trust me!
With the above tips begin discussed; advertising and marketing techniques play a vital role in selling sunglasses as well. The better the techniques, more the number of sales can be recorded. So consider all the tips and start selling sunglasses now.
Dare to wear white?
The white color illuminates positivity purity and perfection into your life with its radiating brilliance giving a highlighting look. The white frame sunglasses are an evergreen style statement that accentuates the cool bold look in you.
If you have a super cool attitude and dare to puncture the silly myth of looking silly in the white colored frames, now don’t hesitate! just listen to your mind and go for it. Simply pick up that vibrant white frame shade and get rocking with guaranteed attention.
White frames work best to suit your moods be it in space, sunny beaches, sports or even the sizzling fashion industry as adding the color white in your life is symbolic with starting afresh with purified clear thoughts and actions.
The reflective property of white keeps heat away and increases cooling effect. The white color absorbs less heat the very reason why we choose to wear sunglasses is to save ourselves from the dangers of direct exposure to sunlight. Then why shy away from white?
So enhance the beauty of dark shades with dazzling white frames. These white frames come in a range of assorted lens colors to suit your requirements.
Carrie-Ann Moss, who captivated the silver screen as Trinity in the Matrix, said once in an interview, “After ‘The Matrix,’ I cannot wear sunglasses. As soon as I put them on, people recognize me.” Moss’s career skyrocketed after her ground-breaking performance in the Matrix, but she will forever be known as the sunglasses-clad vixen by Keanu Reeves’s side.
Jack Nicolson was once interviewed about his propensity to wear sunglasses around Hollywood and he bluntly explained, “With my sunglasses on, I’m Jack Nicholson. Without them, I’m fat and 60.”
Karl Lagerfeld, the great fashion icon known for his powerful loo denoted by the perfectly-chosen pair of shades, once was asked in an interview by a German reporter to remove his sunglasses because, in her opinion, “it was rude.” Lagerfeld rebuffed her and refused and replied, “Do I ask you to remove your bra?”
For Moss, Nicholson, Lagerfeld and many others, sunglasses have become an integral part of their identity, their look, their ability to stand out and be recognized as a celebrity, as one who is unique.
And, while we may never star in one of the great movies of the 20th Century like The Matrix, may never be recognized as one of the greatest actors of all time or develop our own line of clothes that will be known around the world, we CAN develop and cultivate our own unique and striking look – through the perfect pair of sunglasses.
Celebrities know it, fashion icons know it, and by choosing the perfect pair– elegant, stylish and striking – you can be far ahead of
those around you in developing that unique look just by picking the sunglasses that fit you.